Anja Palm

Anja is the Head of Business Development at Skellefteå municipality, and she will be talking about the mind-boggling story of how Northvolt’s presence in Skellefteå has changed the whole fabric of the municipality’s vitality. In early 2010s Skellefteå was facing a make-or-break situation, fast forward 10 years and the municipality’s direction could not be any different. We’ll let the 3,5 minute video below speak for itself, as it summarises the success story better than we could:

What is Northvolt?

We are building up an entirely new base industry in Sweden, this is something that only happens once or twice a century.” Northvolt‘s mission is to build the greenest battery in the world with minimal carbon footprint and the highest ambitions for recycling to enable the European transition to renewable energy.

At the end of 2021, the production of the world’s greenest batteries is expected to start in the Skellefteå factory. At the end of 2025, the municipality expects there to be 3,000 employees in Skellefteå alone. Anja will be talking about the huge impact the Northvolt initiative has had and will have on Skellefteå and how the municipality will be leveraging the positive fallout.

Join us at the conference on the 29th of April, view full programme here!

Anja Palm,
Skellefteå | A success story: Northvolt - Consequences of a sustainable investment and leveraging a growing reputation


Register for the event by filling out the form below

450 € one person
350 € per person with 2 and more people

Price includes:
1) conference materials
2) lunch
3) a two year free access to Nordic Place Branding Digital Library – a collection of recorded presentations from NPBC presentations since 2019
4) “White Paper on Place Branding” by September.

Price excludes VAT.

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    I accept that the registration is binding. Participant name(s) can be changed, but ticket(s) cannot be cancelled. Should the Covid-19 situation persist and the conference in Oslo on November 26th cannot be held in the physical location, I accept that the event will be substituted as a webinar.


    Please contact the organiser:

    Elsa Hedman

    +358 41749 8121

    Place Leadership Academy by Future Place Leadership