Jonas Johansson

Jonas is the Head of Business Development at Mariestad municipality and will be sharing the learnings from the success story that is the ElectriVillage, a venture that involves the development of sustainable transport and energy systems in their biosphere reserve.

What is ElectriVillage?

ElectriVillage includes the first solar powered hydrogen refuelling station in the world, and through it Mariestad is working to meet climate goals such as the United Nations’ Agenda 2030 on a fossil-independent vehicle fleet, and the Paris Agreement. There is currently no other model region in the world that exhibit a combination of sustainable transport and energy systems like the one of ElectriVillage.

Why ElectriVillage?

Through investments in ElectriVillage, Mariestad has created new business opportunities for local companies, and also for companies from other geographic locations to establish their business in the city. Their new university platform, DaCapo, is working to develop programmes in sustainable transports and environmental technology to meet critical skills needed in the future, and to ensure local high quality competence. ElectriVillage consists of three areas: 1. Renewable energy systems 2. Sustainable transport systems 3. Logistics and purchasing

The key purpose is the creation of conditions for societal development with new business opportunities, new jobs and increased attractiveness for the city. Mariestad is a prime example of how a relatively small municipality can lead change with innovative thinking and then simply acting on it.

Join us at the conference on the 29th of April, view full programme here!

Jonas Johansson,
Mariestad | A success story: ElectriVillage – How we did it and what happens next?


Register for the event by filling out the form below

450 € one person
350 € per person with 2 and more people

Price includes:
1) conference materials
2) lunch
3) a two year free access to Nordic Place Branding Digital Library – a collection of recorded presentations from NPBC presentations since 2019
4) “White Paper on Place Branding” by September.

Price excludes VAT.

    Do you want to register more people to the conference?


    I accept that the registration is binding. Participant name(s) can be changed, but ticket(s) cannot be cancelled. Should the Covid-19 situation persist and the conference in Oslo on November 26th cannot be held in the physical location, I accept that the event will be substituted as a webinar.


    Please contact the organiser:

    Elsa Hedman

    +358 41749 8121

    Place Leadership Academy by Future Place Leadership