Mats Segerström

Mats is the moderator of #NIPC21

Through is extensive experience within the industry, he has gathered a view on how successful Investment Promotion will look like in the 2020s in the Nordics. Here are a couple of interviews/opinion pieces by him you will find very inspiring:

Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly – By The Place Brand Observer

Is it time to drop FDI in the Nordics? – By Mats Segerström

Mats is a consultant in investment, business & innovation, and is also an entrepreneur. He is the senior consultant with Future Place Leadership and has extensive international experience: From the Ericsson group to Business Sweden, to positions as an investment manager in corporations. He has also gone on to co-found several start-ups.

At Future Place Leadership, he specialises in investment promotion and Business Attraction Management, place marketing, digital transformation and the Internet of Things & robotics. Mats’ background in business allows him to share the investors’ perspective with his clients in the investment promotion field, where strategy work is combined with workshops and training.

Mats has advised and trained municipalities and regions in all the Nordic countries, including the Baltics. He ran an Investment Promotion in Nordic Cities and Regions project together with a network of 22 cities, regions and national Investment Promotion Agencies in 6 countries (Denmark, Estonia, Finland, Lithuania, Norway and Sweden).

Mats will kick start the content-packed day with his insights onto the role of sustainability in successful Investment Promotion, and will moderate the panels and discussions throughout the day.

Mats Segerström,
Introduction | Indifference is not an option when it comes to sustainability in Investment Promotion


Register for the event by filling out the form below

450 € one person
350 € per person with 2 and more people

Price includes:
1) conference materials
2) lunch
3) a two year free access to Nordic Place Branding Digital Library – a collection of recorded presentations from NPBC presentations since 2019
4) “White Paper on Place Branding” by September.

Price excludes VAT.

    Do you want to register more people to the conference?


    I accept that the registration is binding. Participant name(s) can be changed, but ticket(s) cannot be cancelled. Should the Covid-19 situation persist and the conference in Oslo on November 26th cannot be held in the physical location, I accept that the event will be substituted as a webinar.


    Please contact the organiser:

    Elsa Hedman

    +358 41749 8121

    Place Leadership Academy by Future Place Leadership